SHIFT Black Friday 2026
Instead of discounting courses one at a time, I grouped them into bundles for medical providers and for coaches. And if you want new education every month, The Hero Lab yearly plan is $60 off your first year.
Sale ends Tuesday, December 1 at 11:59 PM EasternFor PTs, ATs, chiropractors and physicians who treat gymnasts
One payment, lifetime access
Code BF26MED is applied for you at checkout
For coaches who want better flexibility and power in their athletes
One payment, lifetime access
Code BF26COACH is applied for you at checkout
For coaches and clinicians who want new education every month
First year, then $150 per year. Cancel anytime.
Code BF26HERO is applied for you at checkout
No. Each button opens checkout with the Black Friday code already applied. If you see full price, type the code shown under the button into the coupon box.
The Medical and Coaches bundles are one payment with lifetime access. Go at your own pace.
It renews at the regular $150 per year. You can cancel anytime from your account.
Email [email protected] and tell me what you work on. I’ll point you to the right one.
Prices are good through Tuesday, December 1 at 11:59 PM Eastern. After that, the bundles and The Hero Lab yearly plan go back to regular price. – Dave